Creating clean, comfortable outdoor seating areas is a fantastic way for cafes, restaurants, bars and pubs to attract customers and boost profits. Outdoor hospitality furniture is defined by its stability, durability and ability to resist wear and tear when it is subjected to constant use for long periods of time. It is also typically weight testing to ensure it meets commercial grade specifications and standards.
Many businesses focus on functional and attractive spaces, but the furniture itself is equally important. Here’s how to make the most of your outside space.
Choosing your Hospitality Furniture for Gardens & Outdoor Areas
There are 3 main types of outdoor furniture to consider:
- Wood Hospitality Furniture
Wood hospitality furniture is a traditional option that requires more maintenance. Options include letting the wood age naturally, sanding and treating with oil or stain, or sanding and repainting. All woods should initially be cleaned with hot soapy water or a specialist wood cleaner.
Pub and beer gardens often prefer classic picnic benches and parasols due to the strength, durability and longevity of pieces under heavy use.
- Metal Hospitality Furniture
Metal hospitality furniture is a popular choice due to minimal care requirements. Aluminum is a sought-after option because it's rust-resistant and durable. Many designs are available to suit various styles and layouts. Clean with soapy hot water and a non-abrasive cloth.
- Rattan Hospitality Furniture
Synthetic rattan is durable, professional-looking, and available in various designs. It's water-resistant and easy to clean with a damp cloth. Rattan hospitality furniture is great for cafes and restaurants that want to combine durability with aesthetics.
All outdoor furniture is susceptible to the elements—store furniture away after summer to prolong its lifespan. Plan your outdoor areas early to maximise summer profits.
Is your Outdoor Area Warm Weather-Ready?
While the weather may still have customers in covered areas, now is the time to prepare your outdoor space.
If your business has an outdoor area, make sure to utilise all square footage to maximise profits. Here are some key areas to turn your attention to:
- Foliage: Prune or remove encroaching trees and shrubs.
- Garden Furniture: Ensure furniture is clean, comfortable, and well-placed. Avoid overcrowding. Prioritise quality over quantity.
- Facilities: Include lighting, parasols, patio heaters, and covered areas.
- Food and Drink Menus: Offer light bites, salads, and refreshing drinks. Consider picnic-style spreads, barbecues, and a limited-edition cocktail menu.
- Family-Friendly Features: Provide activities for children, such as giant garden games like Giant Snakes & Ladders or Giant Jenga (with foam bricks). This encourages families to stay longer and spend more.
By addressing your outside space now, you can create an inviting and profitable outside eating and drinking area that customers will love throughout the summer season. Don't wait for the warm weather to arrive – start planning and preparing today to make the most of your outdoor potential.