Get Smokin’ Profits from your BBQ Equipment

While BBQs are traditionally associated with summer, your commercial equipment can generate profits year-round. Capitalise on seasonal events like Halloween, Bonfire Night, Christmas, New Year's, Easter and Summer Garden Parties by offering themed menus and experiences. People are willing to brave the cold for entertainment, delicious food, and drinks.

Instead of storing your BBQ equipment after summer, implement new strategies and events to maximise its use and profits.

• Haunting Halloween: Create a spooky atmosphere with themed food like "Bat Burgers" and "Hot Goblin Chilli." Creative names for BBQ classics add to the experience.
• Booming Bonfire Night: Partner with local firework displays or host your own, offering classic BBQ fare. Regardless of location, maintain high-quality food and service.
• Christmas Parties: Combine festive meats with a winter wonderland theme. Decorations, music, and entertainment create a magical atmosphere. Offer warm drinks like mulled wine and eggnog.
• New Year Extravaganzas: Celebrate with a hog roast, other smoked meats, and festive drinks.
• Easter: Burgers and eggs are a match made for the Spring, but maybe leave the chocolate eggs for dessert.
• Summer Garden Parties: When BBQ season is in full swing, make sure you’re prepared.

Promote these events to regular customers via email, offering a free BBQ item with a promotional card. Sell the remaining tickets at the restaurant or at the door. Effective advertising is key.

Outdoor events are popular and profitable. Commercial BBQs and hog roasts offer a casual, sociable catering option for private functions or at your restaurant.

Choosing the right equipment is crucial. Consider fuel type, space, and portability. Determine your needs (gas, electric, charcoal; folding or rigid; size) based on whether you're catering off-site or at your restaurant.

Create a unique BBQ menu beyond the usual burgers and hot dogs. Offer fish, steaks, unique kebabs, creative sides, and sauces. Differentiate yourself to attract a higher-end clientele.

Don't let unpredictable weather stop your plans. Provide coverage like gazebos or marquees for outdoor events. For inclement weather, consider indoor hog roasts as a festive alternative. Spit roasting equipment provides succulent meats and an eye-catching display.

Unique catering ideas set your business apart. The right equipment, creative concepts, and delicious dishes attract customers and boost profits.

• Outdoor Grills: Perfect for grilling various items, these grills come in single or multiple gas tank models, suitable for different business sizes.
• Outdoor Charbroilers: A great alternative to traditional grills, charbroilers are available in various sizes for poultry, meats, fish, and vegetables.
• Food Smokers: Smokers create unique flavours using different woods, attracting flavour enthusiasts. Offer smoked pizza as a unique option.
• Hog Roasts or Pig Roasters: These units slow-roast whole hogs to juicy perfection, often featuring a flue for optimal cooking and ventilation.

Quality commercial BBQ equipment is profitable in summer, but with planning and creativity, it can generate revenue all year. Choose themes and menus that complement the season and utilise the appropriate equipment to maximise profits.

Summer means increased demand for BBQ food and drinks; businesses need high-quality equipment to meet this demand. Depending on your catering needs, you can choose between charcoal and gas BBQs.

• Charcoal BBQs: Offer a traditional smoky flavour and chargrilled appearance. They are cheaper and often more portable, but they can be slow to heat up, difficult to light, and messy to clean.
• Gas BBQs: Ideal for large quantities, gas BBQs offer consistent cooking, are quick to light, and have adjustable heat. However, they are more expensive, less portable, and don't provide the same smoky flavour.

Once you've made a decision about the perfect outdoor grill for your business, you may want to enhance the core equipment with appropriate accessories. Additional shelves to house sauces, plates or ingredients, replacement grill panels and cleaning tools are all available to guarantee that your summer barbecues go without a hitch.