There are multiple coffee shops dominating the market mainly franchised chain shops which provide on-the-go solutions to those in a rush. For smaller businesses who struggle to keep up with the fore-runners there are a few tips which can make sure that they put up a good fight with the competition by brewing the perfect cup.
Improve the Coffee Experience
- Clean the coffee machine regularly. Stale oils left in the machine will quickly turn coffee rancid.
- Appreciate the value of a quality grinder. This area is as important as the machine itself so always make extra room in the budget to get the best grinder possible.
- Educate customers. Share interesting facts and offer coffee recipes on chalk boards. A little bit of free information can add a classy touch.
- Attend a training course. It’s essential for operators to understand how to get the most from their machine so full training initially and refresher courses are vital.
- Include some variations. Introduce flavoured syrups and toppings that not only complement the coffee but also excite the taste buds of customers.
- Offer the finishing touches. Consider providing a mini ginger bread man or biscotti with every beverage for no extra cost. Try making your own to personalise the experience; all you need are some basic ingredients, a selection of shape cutters and a little practice. The customer will view ultimate value for money – something that larger chains might not offer.
- Provide samples. If you’re offering a variety of new flavours and pairings many customers may be a little hesitant to spend their money on something which they might not enjoy. Provide samples of your coffee menu to lure customers and keep them coming back for more.
- Promote loyalty and what you have to offer. Why not try using a stamp card system where you buy nine coffees, for example and receive the tenth free. Also make sure that you advertise and promote the varied range and exciting taste creations you offer so that customers know what to expect.
With a few simple steps you can transform your lack lustre coffee into something that will draw in the trade and really put you on the map.